Service 06 · Websites & customer experience
A website that works as the front door to your operation
A credible brand and a clear site matter. What matters more is what happens after someone asks for a quote.
- Visitor understands the service in seconds
- Quote request with the details your team needsException: Spam or duplicate: filtered before anyone sees it
- Request becomes a customer and a lead
- Acknowledgement sent, follow-up task assigned
Signs you need this
Sound familiar?
- The website looks dated next to competitors.
- Quote requests arrive as vague emails that need three calls to clarify.
- Nobody knows which inquiries were followed up.
- The site describes the business but doesn’t help anyone take the next step.
What we build
The pieces, and what each one is for.
- Brand foundations
- Logo marks, colour and type that make a new or local business look established.
- Fast, clear websites
- Pages that explain the service, the area and the process, built to load quickly on a phone.
- Structured quote requests
- Forms that ask for the service type and details the next step needs, with spam protection.
- Intake into your system
- Requests that become records and tasks, not just emails, when there is a system behind the site.
What you get
Deliverables you can hold us to.
Fixed price, agreed before work starts. Built in your environment wherever possible, and owned by you.
- Brand marks and a simple style guide
- The website, deployed, with hosting and forms configured
- Structured quote intake, and a connection to your system where one exists
- Search basics: titles, descriptions, sitemap and page speed
Track record
Related work.
Systems built by RootN’s founder: case studies and field notes from a heavy-civil equipment operation.
- Case study Haulor Brand · Website · Quote intake A new service brand made credible from day one, with a quote request that asks the right questions.
- Case study Cleanore Brand · Website · Booking intake Three kinds of customer, one clear booking path, and the service area answered before anyone has to ask.
- Case study Sofa Art Upholstery 60+ screens across the staff app, the customer portal and reports
Questions
Good questions to ask.
Are you a web design agency?
No. We build websites when they are part of solving a business problem, usually the front of a workflow. If all you need is a brochure site, a specialist agency may suit you better.
Can our website connect to our other systems?
Yes. Quote requests can post into a business system with a signed webhook, so they become customers, leads and tasks instead of emails.
Other services
Next step
Start with one process.
Bring an example. In 30 minutes we’ll tell you whether it’s worth fixing, roughly what it would take, and what we’d do first.
With the engineer who would do the work. Reply within one business day.