Work
Real systems, built around real operations.
A business system for a local studio, two service brands launched online, and five systems built inside a heavy-civil contractor’s equipment operation. Each one started with how the work actually runs.
Case studies
Business system · Website · Edmonton, Alberta
Sofa Art Upholstery
From paper, texts and fillable PDFs to one operating system
A traditional workshop’s whole workflow, rebuilt as one connected system: from website inquiry to paid invoice.
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Screens show the system’s fictional demo data.
Brand · Website · Quote intake
Haulor
A new service brand made credible from day one, with a quote request that asks the right questions.
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Brand · Website · Booking intake
Cleanore
Three kinds of customer, one clear booking path, and the service area answered before anyone has to ask.
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Field notes
Five systems inside a working equipment operation.
Built by RootN’s founder as an engineer inside a Western Canadian heavy-civil contractor’s equipment operation. Measured where the work happens.
A note on where the field notes come from
Each system was designed and built by RootN’s founder as an engineer inside a Western Canadian heavy-civil contractor’s equipment operation. They are not RootN client engagements, and we don’t present them as such. The employer and the names of its systems are left out. The figures are the founder’s, from inside the operation, and we’re happy to walk through how each one was measured.
Next step
Recognize your business in one of these?
A familiar bottleneck is a good place to start. Tell us what your team would like to stop doing by hand.
With the engineer who would do the work. Reply within one business day.